--- title: Using Generational Messaging to Discuss Benefits description: Public sector employers are eliminating cookie cutter benefit communications and using generational messaging instead. Customizing the messaging can provide employees with more meaningful and relevant content, empowering them to make smarter benefit decisions for their current life stage. image: https://blog.nisbenefits.com/hubfs/blog-headers/generational%20messaging%20B.jpg --- ![Using Generational Messaging to Discuss Benefits](https://blog.nisbenefits.com/hubfs/blog-headers/generational%20messaging%20B.jpg) # Using Generational Messaging to Discuss Benefits - Home - [Employee Benefit News for School, City and County Employers](https://blog.nisbenefits.com) - Using Generational Messaging to Discuss Benefits [ Steve Smith ](https://blog.nisbenefits.com/author/steve-smith) 09/19/2018 [ Health Insurance Solutions](https://blog.nisbenefits.com/topic/health-insurance-solutions) [0 Comments ](https://blog.nisbenefits.com/generational-messaging-benefit-communication#postComment) 1 Minutes Your organization is a melting pot of employees from different generations and life stages. While one employee is planning to expand their family, another one is moving towards retirement. When it comes to attraction and retention, benefit packages must be engaging enough to entice everyone across the board. As you know, some benefits may be attractive to one generation or life stage, and those same benefits may not be as relevant to another. And when it comes to communicating benefits, a one-size-fits-all approach may not be the best solution anymore. Instead of cookie cutter benefit communications, some public sector employers are moving towards using generational messaging when discussing benefits. Customizing the messaging can provide employees with more meaningful and relevant content, empowering them to make smarter benefit decisions for which life stage they are currently in. This table looks at the different generations, what life events might be on their radar right now, and what benefits might be attractive to them. ![benefit-communication-chart](https://blog.nisbenefits.com/hs-fs/hubfs/Blog%20-%20supporting%20documents/benefit-communication-chart.jpg?width=716&name=benefit-communication-chart.jpg) **Resource:** [How to get employees to read your benefit communication](https://blog.nisbenefits.com/how-to-get-employees-to-read-your-benefit-communication)   [![Freeborn Case Study](https://no-cache.hubspot.com/cta/default/3325505/14b57c3e-fdb7-455d-9dea-10236e1f63e1.png)](https://cta-redirect.hubspot.com/cta/redirect/3325505/14b57c3e-fdb7-455d-9dea-10236e1f63e1) --- #### Tag: [ Health Insurance Solutions](https://blog.nisbenefits.com/topic/health-insurance-solutions) #### Share: - [Follow us on Facebook ](http://www.facebook.com/share.php?u=https://blog.nisbenefits.com/generational-messaging-benefit-communication) - [Follow us on Twitter ](https://twitter.com/intent/tweet?url=https://blog.nisbenefits.com/generational-messaging-benefit-communication&text=Using%20Generational%20Messaging%20to%20Discuss%20Benefits) - 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