2025 Open Enrollment: Early Preparation Is Crucial

1.5 minute read

In a competitive job market, employers must prepare for the 2025 open enrollment season by developing attractive benefits offerings and communicating proactively with employees to retain top talent and attract new hires. Early preparation shows employees they are valued and can help convince top performers to stay and attract new talent.

Here are some ideas how to kickoff open enrollment with competitive benefits, tailored messaging, and effective communication strategies.

Tailoring Benefits Offerings

Employee benefits are crucial for attracting and retaining employees, but only if they see value in them. Employers should tailor benefits to include perks employees care about before open enrollment. Surveys show that top benefits employees want included are:

• Greater compensation
• Remote or hybrid work environments
• Caregiving benefits
• Flexible or hybrid scheduling (e.g.,four-day workweeks)
• Paid leave policies
• Mental health resources
• Professional development opportunities
• Financial wellness resources

Employers should prioritize discussing benefits with employees to understand their value and needs. Adjusting benefits options based on feedback can impact employee retention and attraction efforts.

Determining Key Messaging

After finalizing benefits options, employers need to plan their messaging and communication strategies. In 2025, the primary focus of our messaging will highlight the introduction of new and enhanced benefits packages, emphasizing how these offerings act as compelling incentives for employees to remain committed in their current roles.

Highlighting benefits can help employees compare job options and understand potential losses when switching roles. Clear details are crucial as many workers may not fully grasp their benefits, leading them to seek perks they already have access to. Download the bulletin for more details.