--- title: States air health exchange television ads description: States air health exchange television ads --- # States air health exchange television ads - Home - [Employee Benefit News for School, City and County Employers](https://blog.nisbenefits.com) - States air health exchange television ads [ Valerie Ortiz ](https://blog.nisbenefits.com/author/valerie-ortiz) 07/19/2013 [ Legislative News](https://blog.nisbenefits.com/topic/aca-other-legislative-news) [0 Comments ](https://blog.nisbenefits.com/states-air-health-exchange-television-ads#postComment) 1 Minutes Despite delays in the implementation of certain aspects of the Affordable Care Act, many states are moving forward with plans to open enrollment for their health exchanges and help users shop for and purchase insurance coverage. While developing the online marketplaces has required a significant investment, many states are realizing the need to fund extensive outreach initiatives aimed at educating individuals and employers about the ACA and insurance exchanges. As of April, roughly 40 percent of Americans were still unaware that the ACA is still law, according to a study conducted by the Kaiser Family Foundation. With many people unsure of how healthcare reform affects them, states are challenged to reach large populations effectively. To accomplish this, several states operating their own exchanges have decided to air commercials on television to spread the message. Kaiser Health News reported Kentucky and Connecticut are among the states that have produced such ads.  In an interview with the source, a marketing executive noted that each ad features its state's specific characteristics and avoids generalizations about healthcare reform. Access Health, Connecticut's benefits exchange, will reportedly air commercials in both English and Spanish, the Connecticut News Project stated. Kaiser explained many of the ads are targeted at people who've likely attempted to acquire coverage before but either changed their minds because of high costs or were denied insurance. --- #### Tag: [ Legislative News](https://blog.nisbenefits.com/topic/aca-other-legislative-news) #### Share: - [Follow us on Facebook ](http://www.facebook.com/share.php?u=https://blog.nisbenefits.com/states-air-health-exchange-television-ads) - [Follow us on Twitter ](https://twitter.com/intent/tweet?url=https://blog.nisbenefits.com/states-air-health-exchange-television-ads&text=States%20air%20health%20exchange%20television%20ads) - [Follow us on Linkedin ](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.nisbenefits.com/states-air-health-exchange-television-ads) - [Follow us on Pinterest ](http://pinterest.com/pin/create/button/?url=https://blog.nisbenefits.com/states-air-health-exchange-television-ads&text=States%20air%20health%20exchange%20television%20adsdescription=Despite%20delays%20in%20the%20implementation%20of%20certain%20aspects%20of%20the%20Affordable%20Care%20Act,%20many%20states%20are%20moving%20forward%20with%20plans%20to%20open%20enrollment%20for%20their[...]&media=) --- [#### CT, MI among states grappling to implement health exchanges ##### Previous Post ](https://blog.nisbenefits.com/ct-mi-among-states-grappling-to-implement-health-exchanges) [#### VA scrambles to meet health exchange deadlines ##### Next Post ](https://blog.nisbenefits.com/va-scrambles-to-meet-health-exchange-deadlines) ### Leave a Reply This is a search field with an auto-suggest feature attached. - 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