Why Employers Provide Family-building Benefits

1.5 minute read

Building a family is a unique journey that can take a physical, emotional, and financial toll on employees. Employer-provided family-building benefits can impact employees' lives in a very personal and meaningful way. These benefits provide a range of services and support to help employees start or expand their families. Common benefits include fertility preservation, surrogacy, adoption, counseling, and inclusive leave policies.

Embarking on the family-building journey can be challenging, but with the right support from employers, the path becomes much smoother. By offering financial and emotional backing, organizations can significantly ease the burden on their employees. This support not only enhances happiness and fulfillment at work but also fosters stronger loyalty, elevates morale, and reduces turnover.

Meeting Employee Demand

Demand for reproductive health benefits is rising, especially among millennials and Gen Z, who prioritize family-building support. According to Maven’s 2024 report, these benefits significantly influence job decisions for over a third of millennials and nearly half of Gen Z. As the largest workforce group, millennials seek fertility and mental health support, while Gen Z values comprehensive family care. Additionally, the need for surrogacy and adoption benefits is growing among single and same-sex couples. Employers must understand these needs to attract and retain talent effectively.

Employer Takeaway

In today's competitive job market, employees are placing greater importance on benefits than ever before, and savvy employers are taking note. The landscape of family-building benefits is evolving beyond the traditional scope of fertility treatments. As companies reassess their benefits packages, they should recognize the distinct competitive edge that offering comprehensive family-building support can provide. Download the bulletin for more details.