How to Captivate Employees’ Attention during Open Enrollment

2.5 minute read

Proper communication can help employees see the true value of their benefits. It can also lead to an appreciation of the employer’s investment on well-being and health. Employees who understand and value their benefits are more likely to utilize them.Year-round employee benefits education and communication can be a winning strategy as employers compete for talent. Here are some strategies for grabbing employees’ attention during the open enrollment period and keeping them engaged throughout the year.

Determine Key Messaging

Once benefits options are finalized, employers should strategize their communication approach. Key messaging needs to be determined with a specific emphasis on the new or updated benefits offerings. Additionally, employers should develop a set of FAQs that address common concerns.

Select a Mix of Appropriate Channels

Utilizing technology allows employers to communicate more effectively with employees, using digital channels to distribute information and assist employees in determining their benefits. However, in-person meetings and physical communication methods are still needed as well. Selecting relevant and engaging channels is essential for each organization's unique employees, and it would be even better if these channels were accessible year-round or integrated into existing platforms and tools.

Create Communication Calendar

Having a plan on when to send out employee communications is also important. A calendar can help keep employers organized. The calendar can include key dates, when to send out messages throughout the year, and how to space it out to reduce messaging fatigue.

Tailor Messaging for Employees

Using a personalized approach when engaging with employees about benefits can be helpful. Benefits needs vary in a multigenerational workforce. Messaging may be segmented to various groups of employees including those nearing retirement, new parents, remote workers, etc.

Use Real-world Examples

While explaining benefit options, using stories can help employees relate and understand the benefits. For example, instead of saying telemedicine is a 24/7 benefit, an employer may explain that it’s great to have when their child has a high fever, or an employee needs health care answers in the middle of the night.

Leverage Available Resources

Employers may want to check with their partners, vendors, and carriers to see what other tools and resources they may have to enrich the employee experience. These materials may help enhance employee engagement efforts and help employees make year-round health decisions.

Conclusion

Informing and educating employees about their benefits can extend beyond the open enrollment period. Effective employee communication is important. It can help employees feel well-informed and feel better equipped to make decisions. Reminding employees about their benefits and their value, can help create a healthier and more productive workforce. Download the bulletin for more details.