As the Obama administration continues its PR efforts to advance the visibility and appeal of the Affordable Care Act to American demographics, a character targeted at millennials has garnered national attention.
"Pajama Boy," as online commentators and the media have referred to him, is the image of a young male adult in flannel pajamas and holiday sweaters enjoying time at home while juxtaposed against a hashtag that encourages young Americans to buy health insurance, New York Daily News reported.
Although the campaign has drawn fire from political figures like New Jersey Gov. Chris Christie, Forbes suggested that the "lowest of the low" advertisements could, in fact, spur young people to discuss and subsequently enroll in healthcare. As the majority of American college students return home over winter break, many of them may identify with Pajama Boy as his plans for Christmas break include: "Wear pajamas. Drink hot chocolate. Talk about getting health insurance."
The aim of the advertisements is to compel young adults to ask their parents about insurance options, as a provision of the ACA extends health insurance benefits to children on their parents plans until they're 26-years-old.