A new insurance campaign for the Affordable Care Act is trying to boost enrollment numbers by appealing to the ultimate source of familial wisdom: Mothers, according to the New York Times.
New television advertisements depict a number of different situations where mothers serve as the voice of reason when family members are considering buying insurance policies. One ad, funded by advocate group Organizing for Action, shows a mother and father sitting down with their son to have, "the talk,' about health care.
Another from a group in Colorado shows a seemingly helpless young man who calls his mother from the golf course to say, "Yo, mom, do I got insurance?"
The goal of the campaign appears to be targeting younger audiences, a major objective of the Obama administration in its quest to increase enrollment figures as an effort to offset the cost of care for older people who may have declining health and require more medical treatment.
Currently, the goal carries the especially heavy burden of signing up younger citizens, between ages 18 and 35, as they account for 40 percent of the 41 million uninsured Americans, according to the Obama administration.