5 Ways to Communicate About Benefits

2 minute read

For the average person, understanding employee benefits can be confusing. UnitedHealthcare states that only 7% of individuals know what premium, deductible, and co-insurance are. According to the National Library of Medicine, it’s estimated that low health literacy costs between $106 billion - $238 billion annually.

Properly educating employees can help employers keep costs down and improve overall well-being. Here are 5 ways to help them be smarter benefit consumers.

Insurance terminology can be confusing so start with the basics. Provide resources that discuss common terms, enrollment period restrictions, vesting schedules, etc. Providing a solid base knowledge will help employees maximize their benefits.

Employees want to know why it’s worth learning about how their insurance works. How will they benefit in the long run? Understanding health benefits helps employees make smarter choices and save money. If an employee understands in-network and out-of-network and how they can look up procedural prices, they would be able to save themselves thousands of dollars in medical costs.

Not all employees learn and comprehend in the same way so it’s important to vary your messaging. Messaging should include a variety of communication channels like email, letters, brochures, flyers, PowerPoints, etc. Using different formats can help reinforce benefit literacy among employees and capture their attention.

Benefit education is something that should be communicated year-around and not just at enrollment time. Different benefit topics can be shared each month such as telemedicine, life event insurance changes, updating beneficiaries, when to visit the ER vs. urgent care, etc. Engaging employees throughout the year will remind them what’s offered and how they can take advantage. Many employers offer tools and resources online or through a benefit administration system where employees can access at any time.

Download the bulletin for more details.