As the workforce changes, so must employer-sponsored benefits, especially in women’s health. Women now make up nearly half of the U.S. workforce and are among the highest users of healthcare, driving strong demand for comprehensive benefits including fertility, family building, maternal care, and menopause support.
When benefits reflect women’s real health needs throughout their careers, organizations see measurable gains: stronger retention, higher productivity, reduced presenteeism, and better cost control. Understanding today’s women’s health landscape is essential to designing whole‑life benefits that support employees and keep your plans competitive.
For years, employer-sponsored coverage viewed women’s health mostly through pregnancy, prenatal care, delivery, and a short postpartum period. Rising employee expectations are changing that. Employers now see pregnancy as just one stage in a broader health journey that should address:
These initiatives underscore a key shift: women’s health is central to workforce well-being, not a niche concern. Employees of all ages are seeking comprehensive support from fertility through menopause.
A whole-life benefits strategy helps reduce absences, recovery time, complex claims, and turnover, while strengthening engagement across generations. Prioritizing women’s health clearly communicates your organization’s values and supports attracting and retaining talent.
Four key trends in women’s health are reshaping employer-sponsored coverage and employee benefits:
Fertility and Family-building Benefits
Family-building benefits are rapidly moving into the mainstream as employees seek support for the many ways they create their families. With 1 in 8 couples experiencing infertility, high-cost services like IVF, egg freezing, surrogacy support, and inclusive reproductive care are becoming essential, not optional.
According to Maven, two-thirds of employers plan to invest in family health benefits in the next three years, a 44% increase from 2024. Fertility and family-building benefits are no longer a specialty perk; they are a strategic tool for recruitment and retention.
Maternal Health
Millennials now represent about 36% of the workforce and are entering peak fertility and maternal health years. At the same time, maternity costs have risen 50% in the past decade, and 57% of benefits leaders say high‑risk pregnancies are driving higher healthcare costs.
Timely, coordinated prenatal and pregnancy support can lead to 61% fewer high‑risk maternity journeys, lowering long‑term risk and claims. Benefits that quickly connect employees to the right providers, then extend through postpartum and return‑to‑work with mental health screening, doula services, lactation support, and care navigation, help reduce complications, control costs, and strengthen retention and productivity.
Menopause and Midlife Care
Nearly 30% of the U.S. workforce is in menopause, yet it remains one of the most underserved areas in employer benefits. The transition can span many working years, and symptoms such as sleep disruption, cognitive changes, mood shifts, and joint pain can fuel presenteeism, absenteeism, and turnover, costing employers an estimated $1.8 billion in lost work time each year.
Gen X employees are driving new demand for evidence-based menopause care and benefits, even as fewer than 20% of primary care physicians receive formal menopause training. While 84% of women want more menopause support at work, only 15% of organizations currently offer it. Employers that proactively add menopause-specific benefits and accommodations can differentiate their benefits program and better retain experienced talent.
Changes to Legal Landscape
Legal and regulatory changes are accelerating the expansion of women’s health benefits. Recent federal actions aim to broaden IVF and fertility access, reduce out-of-pocket fertility drug costs, and give employers clearer options for offering stand‑alone or “excepted” fertility benefits outside traditional medical plans. More than 20 states now mandate some level of fertility coverage, with additional requirements emerging.
Postpartum support is also strengthening. The PUMP Act extended federal lactation protections to 9 million more workers by requiring private, nonbathroom spaces and reasonable break times to express breast milk, helping more employees return to work after parental leave.
At the same time, many states have expanded family and medical leave, with more changes expected, signaling that workplace accommodations for women’s health are becoming a long-term expectation.
As awareness and demand for women’s health benefits grow, employers have a clear opportunity to invest in their workforce. Consider the following strategies:
Designing strong benefits is only the first step, employees must be able to find and use them easily. Streamlined information and regular, clear communication boost utilization, satisfaction, and confidence that healthcare needs will be met.
Women’s health is evolving, and benefit strategies must evolve with it. Employers that align their plans with these trends can better manage long‑term healthcare costs while strengthening recruitment, retention, and overall workforce well-being. Download the bulletin for more details.